bet365 × LADbible

bet365 × LADbible (Social) — a polygraph examiner and lie detector hired for sport & broadcast. Campaign featuring Alan Shearer.

Brand-funded social carries an extra layer of approval. Everything the examination produces has to clear the brand as well as the publisher, which shapes the questions before the shoot rather than after.

So we agree wording up front and flag anything that would generate a clip nobody can sign off. That conversation is cheaper at brief stage than in a legal review two days before the campaign drops.