Puma × Morgan Rogers

Puma × Morgan Rogers (Brand event) — a polygraph examiner and lie detector hired for brand & campaign. Activation with the England midfielder.

Activations built around a single player put the polygraph in front of an audience that follows that player closely and will notice if the format feels fake.

So the examination runs properly even though the context is promotional. The instrument is real, the sensors are fitted correctly, and the examiner reads what is actually on the chart.