- Carried by
- EA
- Category
- Brand & campaign
EA Sports FC (EA) — a polygraph examiner and lie detector hired for brand & campaign. Reaction content for the release.
Games marketing hires the polygraph to get players off-script. Footballers are heavily media-trained, and the instrument produces hesitation that a straight interview never will.
The set-up has to be fast, because talent availability is measured in minutes, and robust, because the same rig is fitted to several players in a row on the same afternoon.
We supply lie detector hire for brand campaigns across the UK and USA. Or read what a booking involves on the day.